September 1, 2025
Know your customer (KYC) requirements have exploded in recent years. New compliance requirements and legislation mean that more companies than ever before are having to carry out checks on their clients.
The challenge, of course, is getting these processes right. Many brands don’t always nail their KYC like they know they should, which sometimes leads to issues.
Fortunately, this post is here to help. It runs through various KYC tips your business can use right now.
The first thing you’ll want to do is to understand what the law actually requires you to do. A lot of companies fall into the trap of believing that they are following all the requirements, only to find that they need to do more when audited.
KYC is allegedly necessary under money laundering and counter-terrorism laws. It can relate to things like GDPR in Europe and industry-specific cases, like crypto platforms. You need to figure out what the most compliant firms in your industry are doing and then stick to that.
The next step is to use technology for efficiency. The more you can leverage KYC software, the better off you’ll be.
PrivateID recommends a self-contained process where users reveal identity documents privately to automated algorithms. These then assess their information to determine whether it is genuine, removing humans from the loop using document checks and facial recognition.
It’s also sometimes possible to integrate KYC checks with your existing systems via APIs. If you can get them to talk to each other, you can essentially combine it with your CRM.
AI is helpful in these cases because it can flag anything that looks suspicious. It is often better at detecting issues than conventional image recognition systems.
Ultimately, most of your customers won’t want to provide KYC information, which can be a source of friction when you want them to sign up to your firm. The best way to get around this is to improve the user experience and make it more enjoyable from the ground up.
One of the best ways of doing this is by providing clear instructions. Guiding them and getting AI to do some of the heavy lifting is an excellent way to make their lives easier.
If you want to add mobile-friendly processes, that’s a good idea too. Giving your clients the ability to provide their information via their mobile phones is essential.
Then, finally, you want to work on your ability to provide fast verification. Clients don’t find it fun when they have to wait around for something to happen.
Finally, you’ll want to look into whether you can screen prospects and applicants for risks. For instance, you could check their details against various watchlists and see if interpol is looking for them. You could also monitor their transactions and detect suspicious patterns when necessary.
You could also take a risk-based approach. The idea here is to check higher-value accounts more since the risks are higher.
KYC stands for 'Know Your Customer'. It's a mandatory process for businesses to verify the identity of their clients to prevent illegal activities like money laundering and fraud. It's a crucial step in building a secure and trustworthy business environment.
To improve the user experience, provide very clear, step-by-step instructions. Ensure the process is mobile-friendly, allowing customers to submit documents easily from their phones. The key is to make verification as quick as possible to minimise waiting times.
Technology, such as specialised KYC software, can automate identity verification using document checks and facial recognition. This not only speeds up the process but also improves accuracy and efficiency. Integrating these tools with your existing systems, like a CRM, can create a seamless workflow.
A risk-based approach means you apply different levels of scrutiny depending on a customer's risk profile. For instance, higher-value accounts or those with unusual transaction patterns might undergo more thorough checks than lower-risk customers, allowing you to allocate compliance resources effectively.
No, KYC requirements can vary significantly depending on your industry and geographical location. Financial institutions, for example, often face stricter regulations than other sectors. It's vital to research the specific laws that apply to your business.