How to Create a Training Video in 6 Steps

February 15, 2024

How to Create a Training Video in 6 Steps

Making a training video for educational and communication purposes saves companies and businesses a lot of time and resources. All information the employees should know is condensed into one video. The chances of creating training videos for the same topic seem unlikely.

Whether you’re creating a presenter-style video or an instructional one, you can create training videos with these steps.

Key Takeaways on Creating Training Videos:

  1. Define Topic and Goals: Clearly define the topic you want to convey in your training video and set specific goals. Break down the topic into organised sections and understand your audience's preferences.
  2. Choose the Right Video Type: Select the appropriate training video type based on your objectives, such as screencasts, employee training videos, corporate training videos, instructional videos, tutorial videos, animated training videos, or online training videos.
  3. Craft a Well-Written Script: Create a script outline with key points, explanations, and instructions. Keep it short, simple, and incorporate real-life examples. Consider using a storyboard for visualisation and seek feedback from your team for revisions.
  4. Efficient Video Production: Set a schedule, check equipment, and brief presenters before recording. Perform multiple takes for refinement and account for uncontrollable factors like power outages or weather conditions.
  5. Video Editing: Edit the raw footage into a cohesive training video using the chosen format and editing software. Ensure alignment with the script, add captions, subtitles, and graphics for engagement.
  6. Share and Distribute: Share the video on platforms like YouTube, your company's website, and social media. Embed the video in emails for wider reach. Regularly update the video based on performance metrics and audience feedback.
  7. Working with a Video Production Company: Consider outsourcing to a video production company for a seamless process. Their experience, knowledge, and equipment contribute to high-quality content. Optimise the video for specific platforms and link it with your website for increased visibility.

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Step 1: Define Your Topic and Goals

Determine the topic you want to teach and share with your viewers. The topic can be anything related to your field or something that will surely resonate with your audience. Break down your topic into sections to organise your ideas according to the level of importance.

List down your goals for your training video. It can be about educating your audience on a certain matter or just making tutorial videos for people to watch whenever they want. Understand your audience’s viewing habits and preferences to create content they can relate to.

Step 2: Pick the Right Training Video

Based on your objectives, choose among these types of training videos:

  • Screencasts: These convenient videos involve recording the computer screen while demonstrating how a task is done. A huge bulk of the entire video is the screen recording itself.
  • Employee training videos: These videos are targeted at new employees and typically contain content about the processes and workflow of the employee’s position.
  • Corporate training videos: These videos aim to educate employees about certain topics and concerns within the company. The content can also be about external issues affecting the company's business and how employees can give their best in their respective teams.
  • Instructional videos: Perhaps the simplest among training videos, they follow a step-by-step process for a particular task. These videos are typically short, simple, and useful for a training program.
  • Tutorial videos: These videos delve more into doing things. This time, you’re adding more information than just giving instructions. They are usually longer than a simple instructional video.
  • Animated training videos: These videos use visual and interactive elements like videos, animation, illustration, and graphics to convey information. Even a single animated training video is excellent for engaging the audience and explaining and breaking down complex concepts into simple tidbits.
  • Online training videos: These training videos take place only on the internet. It still educates employees on topics and can be accessed through a browser.

Consider what your audiences like and how interactive you want your video to be when choosing the appropriate training video.

Step 3: Write the Training Video Script

One part of making an effective training video is a well-written script. In writing your script for the video content, you should:

  • Create an outline: Include your script's key points, explanations, and instructions. Focus on one topic alone for one video. Arrange your ideas from the most important to the least important ones.
  • Keep it short and simple: Write short sentences and use simple words in writing. Every person watching your video should understand the message you want to convey.
  • Include real-life examples: People love to hear stories of any kind. When applicable and necessary, incorporate real-life situations in your script to make the video more engaging and interesting.
  • Consider using a storyboard: This tool helps you visualise your video from start to finish. Make sure that your storyboard visuals align with your script.

You may need a few revisions on your script when you show it to your team for feedback. Do the necessary revisions until your script is polished.

Step 4: Shoot and Produce the Video

The actual production of the video is a lot of work. Make it smooth sailing by:

  • Set a schedule with the people in your team to ensure everyone is present on the shooting day.
  • Prepare and check your equipment, like a video camera and your microphone, to see if they’re in good working condition.
  • Brief the presenters on your content and what to do during the shoot. By this time, they should’ve perfectly rehearsed their lines.
  • Begin the recording process. The set should be silent when the shoot is ongoing.
  • Do multiple takes if you’re not satisfied with the first one. This helps refine the video and ensures that every scene is well done.

Uncontrollable factors like sudden power outages, weather conditions, and personal circumstances of some of your staff may result in delays in shooting and reshoots.

Step 5: Edit the Video

Once you get all the footage, it’s time to edit it into a great training video. Choose the video format and the video editing software to edit all the raw videos. You can do the voice-over for the video if the script calls for it. Always ensure that your videos align with the script and that everything flows seamlessly. Add captions, subtitles, and graphics to make the video more engaging.

Step 6: Share and Distribute the Video

Now that you’re done editing your video, sharing it for the world to see is the only way to go. Upload it on platforms like YouTube and share it on your company’s website and social media pages. You also have the option to embed the video when you send it out via email. Update the video with new information after tracking its performance and getting feedback from your audience.

Working with a Video Production Company 

Whether you’re creating an employee training video or a series of video tutorials, a video production company can help you get the work done seamlessly. Their experience, knowledge, and expertise play a part in making high-quality content. They also have the equipment and team to make the whole process work. 

After the shooting and editing end, the team can help you optimise your online training video for certain platforms and link them with your website for greater reach.

Parting Thoughts

Creating effective training videos is an effective way to pass information to others in just one output. You only need to focus on one topic, write a good script, shoot the video, and share it with everyone. On top of it all, you can use and reuse training videos as long as you want.